Coming Soon:

Our biggest beauty launches

We’re giving you die-hard beauty fans a sneak peek into the biggest and best drops here at Selfridges. From exclusive previews to new brand launches – think of this as your go-to beauty bulletin. So bookmark this page to be the first to know.

HUDA Beauty – Pastel Mini Obsessions

Launches 12 March

Confirming that pastels are a major trend for SS20, HUDA Beauty has just revealed its trio of Pastel Mini Obsessions palettes. Choose between Rose, Mint and Lilac (or pick up all three) – each one holds nine shades in matte, metallic and “jellied” textures, including a shimmery marbled shadow.

Bobbi Brown – Skin Long-Wear Fluid Powder Foundation

Launches 5 March

Bobbi Brown’s new fluid formula sets as powder would, creating a soft, matte finish that stays colour-true throughout the day. Packed with good-for-skin ingredients and SPF 20, this antioxidant, waterproof foundation provides flexible, buildable coverage for a fresh look.

Giorgio Armani – Thé Yulong fragrance

Just launched

Part of Les Eaux, the latest chapter in Girorgio Armani’s fragrance story, Thé Yulong is a floral, citrusy scent infused with mandarin, lime, and black and green teas. China’s Yulong mountains and the tea that grows there inspired this fresh new blend.


Launches 9 March

Exciting new brand alert! Founded by hair stylist Frédéric Fekkai, this salon-based hair brand contains professional formulas (that are strictly vegan and cruelty-free) as well as being made from 95% recycled plastic.


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