Selfridges & Highsnobiety present: The Co.Lab

As part of our Happy New Decade celebrations, we’ve teamed up with the pioneering content publisher, Highsnobiety, to create a one-of-a-kind space at The Selfridges Corner Shop at Selfridges London. Celebrating boundless creativity and collaboration, this is the first partnership of its kind between a publisher and department store.
 

Each week, we’ll be hosting unexpected (and exclusive) collaborations with some of the most pioneering brands of today – from Paris’s much-missed Colette, to Sotheby’s auction house – discovering what happens when the boundaries between fashion, art and design are well and truly blurred.

As part of our Happy New Decade celebrations, we’ve teamed up with the pioneering content publisher, Highsnobiety, to create a one-of-a-kind space at The Selfridges Corner Shop at Selfridges London. Celebrating boundless creativity and collaboration, this is the first partnership of its kind between a publisher and department store.
 

Each week, we’ll be hosting unexpected (and exclusive) collaborations with some of the most pioneering brands of today – from Paris’s much-missed Colette, to Sotheby’s auction house – discovering what happens when the boundaries between fashion, art and design are well and truly blurred.

This week in store: Highsnobiety x Maison Margiela - Available online 10 February

Shop Highsnobiety Staples

For the first time, Highsnobiety has created a range of responsibly produced merchandise especially for The Co.Lab.

This week in store

Highsnobiety x Maison Margiela

Maison Margiela, the notoriously secret fashion house (so secret that few know the true identity of the founder, Martin Margiela), is stepping into the spotlight like never before – with an exclusive capsule collection designed in collaboration with Highsnobiety.

Join us as we explore why this partnership is so groundbreaking.

First thing’s first

This collection marks the very first time Maison Margiela has collaborated with another brand of any kind – ever. The limited-edition 11-piece range consists of ready-to-wear, shoes and accessories.

The subtle approach

Exploring Maison Margiela’s enduring fascination with anonymity and invisibility, the collection is defined by a subdued palette of black and white.  Other notable (or not) features include clothes linings that can be rearranged and 3D seams – classic house traits of turning garments inside out to display hidden details, which earned Martin Margiela the moniker: ‘the deconstructivist’. Our favourite piece? The iconic Tabi sneaker, inspired by Japanese split-toe socks.

The Highsnobiety spin

‘A vision of Maison Margiela’s future in a market now dominated by streetwear’ is how Highsnobiety describes this collaboration. Note: the revision of the brand’s logo. A three-by-eight grid showing the numbers zero to 23, representing each of the house’s specific lines, Maison Margiela’s logo was described by its founder as ‘a proclamation of anonymity’. Look closely and you’ll now see the letters ‘HS’ in the mix, replacing the number 10 – the numeric signifier of Maison Margiela’s menswear line.

Last week at The Co.Lab: Prada

Prada has created an exclusive unisex collection of printed T-shirts and shirts, exclusively for The Co.Lab. Aptly named ‘Double Match’, it focuses on the now iconic split-print shirt.

Also at The Co.Lab: Sotheby's and High Snobiety

Highsnobiety has teamed up with the world’s leading art auction house, Sotheby’s, to bring you a catalogue of streetwear-inspired T-shirts, sweatshirts and hoodies featuring a work by the Old Masters.

Also at The Co.Lab: 1017 ALYX 9SM x Moncler

1017 ALYX 9SM’s Matthew M. Williams is renowned for his polished, ultramodern take on streetwear, giving his collaboration with Moncler a future-facing edge. 

Also at The Co.Lab: Colette, Mon Amour 

A collection of exclusive merchandise that resurrects the spirit of the legendary Parisian concept store and celebrates the release of the documentary, ‘Colette, Mon Amour’.

Meet Highsnobiety

Here, we talk to Highsnobiety’s Founder & CEO, David Fischer, and Creative Director of Commerce, Herbert Hofmann, about how new, surprising collaborations are challenging old ideas and making 2020 a turning point for fashion…

 

How did the partnership with Selfridges come about?
Very naturally. It felt really complementary and special, so we wanted to create something that felt truly collaborative and positive. Something that felt genuine to both brands, and that would celebrate the beginning of a new decade in an exciting way, true to today's zeitgeist.

 

How are unexpected collaborations challenging old ideas?

During my time in fashion, I've heard too many times how certain things would never happen in regards to distribution, design and collaboration. Within the past few years we’ve seen all the ‘no-gos’ and ‘will-never-happens’ become reality. After Prada’s collaboration with Adidas, I don't believe there are any ‘no’s’ anymore.

 

We are challenging everything that fashion was, merging different spaces, different categories, different worlds with a series of collaborative projects.

How is the new decade a turning point for fashion?
We have documented fashion and, more specifically streetwear, for close to 15 years and the last decade especially has been incredibly impactful. We have gone from streetwear imitating luxury fashion to luxury fashion imitating streetwear, and then to luxury fashion and streetwear really being the same thing. And what we are doing at Highsnobiety with product and commerce is something that could not have existed only five years ago. We are challenging everything that fashion was, merging different spaces, different categories, different worlds with a series of collaborative projects. We want to be the mouthpiece for a new generation of consumers, collectors and fans, who cherish new ideas above everything else.

What makes a successful collaboration?

Ultimately, you want to make sure that the outcome is something that each individual brand could not have done without the other. They challenge the status quo and implement an idea that most people around you could not have seen become reality. If most people don’t believe it, but you do and then make it happen and convince the general public of something new, that's when you have come out with a successful collaboration with meaningful product.

 

What is the future of collaboration? How do you see it playing out?

I'm looking forward to seeing more local approaches and self-confident decision-making. Having an iconic brand teaming up with your favorite pizza place or dry cleaner would show me, as a fan of the brand, that they understand my way of living and what I appreciate in life besides fashion.

 

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